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Item #9780300188134


John Daly is Professor in the Department of Communication Studies, Moody College of Communication. He is also Professor at the Department of Management, McCombs School of Business.
View author's profile here.

In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behaviour change, he discusses the complex factors involved in selling an idea.



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