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Political Tone


Item #9780226023151

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Roderick Hart is Shivers Chair in Communication and Dean of the Moody College of Communication. R. Hart is the Founding Director of the Annette Strauss Institute for Civic Life.
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In Political Tone, Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts—from speeches and debates to advertising and print and broadcast campaign coverage— using a sophisticated computer program, DICTION, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms.



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