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Africa Rising

By MAHAJAN

Item #9780132339421

34.99

Vijay Mahajan is Professor in the Department of Marketing Administration, Red McCombs School of Business.
View author's profile here.

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

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