Home > > > > > > The Arab World Unbound
Vijay Mahajan is Professor in the Department of Marketing Administration, Red McCombs School of Business.
View author's profile here.
Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.
OTHER LONGHORNS VIEWED...
Product ReviewsRead 0 Review Write a Review
No reviews have been written for this product.
Be the first one! – Write a Review