Gift Cards Registry Wish List
0 Items $0.00 Total

The Arab World Unbound

By MAHAJAN

Item #9781118074510

39.95

Vijay Mahajan is Professor in the Department of Marketing Administration, Red McCombs School of Business.
View author's profile here.

Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.

More

OTHER LONGHORNS VIEWED...



Product Reviews

Read 0 Review Write a Review

No reviews have been written for this product.
Be the first one!  – Write a Review