Art Markman is Professor in the Department of Psychology, College of Liberal Arts; and in the Department of Marketing Administration, Red McCombs School of Business.
View author's profile here.
Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.
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