Angeline Close Scheinbaum is Assistant Professor in the Departments of Advertising and Public Relations, Moody College of Communication.
View author's profile here.
This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning.
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