William Swann Jr. is Professor in the Department of Psychology, College of Liberal Arts.
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Once considered the province of “New Age” groups, the self-esteem movement has been catapulted into the American mainstream, with a California task force and other groups now claiming that raising self-esteem is the panacea for social ills from alcoholism to poor grades and poverty.In this wide-ranging and strikingly original book, William Swann not only dissects the mistaken assumptions that underlie current self-esteem programs, but also incisively analyzes the nature of self-worth and the “self-traps” that make achieving and sustaining a sense of self-esteem so difficult
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